It is remarkable just how much can be expressed in 140 characters. Twitter can spread your content like a wildfire on steroids, but you gotta make it catching.
People are scanning for posts that standout and make an IMPACT!
According to Brian Clark with CopyBlogger, your headline needs to employ the “U”…
Be “Useful,” provide a sense of “Urgency,” convey a “Unique” benefit, and do so in an “Ultra-specific,” way!
To maximize your posts:
- Define Your Purpose
What goal do you want to accomplish? Who is your target?
Remember, you only have 140 characters to make your point, so clarity is essential.
Use some space on those posts to tag others and interact. You must view Twitter as a conversation, no matter how short. Remember it’s not about You, You, You! Draw people in and give back.
It’s great to mix up your content and hit a wider audience, but make sure your core message is clear. If you are an expert in windsurfing who constantly posts about gardening, your viewers may become confused and “unfollow.”
Make great use of that profile header to Brand yourself too. It presents powerful online real estate.
Twitter is mircoblogging at it’s finest. You can share pictures, links, and even videos with no EdgeRank to edge out those posts from your viewer’s feeds.
Follow back, engage, connect and rock out that 140 character limit!
Now check out these stats and let me know what you love most about Twitter in the comments below!
By Lori Hil on behalf of SocialMedia305