Tag Archives: networking

Swimming along perfectly, Thanks!

This week started Monday last at 4:43 in the A.M. and still continues now, Saturday, 00:11 A.M.


I have approximately 18 new & REAL LinkedIn connections this week, This resulted in TWO proposal requests for services. This strategy works. I’m looking forward to SHARING!

Why it worked so well ? Because of the “non-sales call” of course!

A few reasons why people have successes in social media is a genuine desire for the topic being discussed. We are speaking to those who already have an interest in OUR topic! After we’ve made contact, created some solid connections ( could be days/weeks ) then we invite this new social media connection from LinkedIn or twitter or your particular community page, either way, direct that conversation to a real-time skype chat or video service of sorts, even a local coffee shop if you can. At the least, you must have already driven the website traffic. (Again, this is local traffic today).

This point we can begin to develop a relationship, A FIRST CLOSE which leads to sales, services, or quite possibly an immediate referral.

These “non-sales calls are the sales calls”.

I personally have been focused locally through 2011 and have had great success and lots of fun! However 2009/10 I also had a valued trust built on FB with hundreds (000’s) of peers, that at-the-least developed into 10-12% direct unsolicited emails from facebook users alone. I had become the “influencer” of my network. This strategy continues to work in all aspects of my life. Work hard, be smart, see results. Our goal working with any client is always to provide value, clients who aren’t happy don’t stay clients. Bad for Business.

My goal today is to support YOUR “social media straight line to sales”.
Educating YOU on the real conversations that are taking place everyday on many different platforms. It works. That’s why your reading this. It just worked. Thank you.


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The Key for me, Thank you!.

So this is simply what I did, If you’d like to know:

On a daily basis, I search Twitter for people speaking about local things and follow them. Every day at regular intervals throughout the day I tweeted my thoughts and plans.

I found the best way to search for people is by using just one word; So I started using “publix” then I used “dadeland” This way I could be sure that 80% of my search results were located “someplace” in Florida.

So, on a daily basis I searched twitter using those keywords and many more that are similar, once I found people that ‘looked’ interesting I followed them. I tried to stay smart & funny, OK… maybe at-least “witty” and then they might follow me back. That is how I grew a relevant and valuable following; located in Miami; And they are very cool &b highly educated. Once you have a follower, then two, then three, etc, etc.

You’ll need to NOT annoy them, Just like anyone else in Real-Time; it’s very important to remember that they are REAL people; with goals and a schedule; They are not some techie that hasn’t left the house in a year, even he deserves some marketing respect. You have the opportunity to text message (tweet) with some of the coolest and smartest people in the world ~ So you need to stay cool too!

Otherwise they will unfollow (forget) you & tell a few people why, so whether you are just chatting about the local sports team or you’re looking for customers and clients; be REAL and stay relevant with-out saying the same thing all day, Here’s a few ideas to guide you:

Tweet something funny or informational that you think of yourself ~ Obviously!
Tweet a link to something funny or informational that you found
Tweet a link to something funny or informational that someone else created and give them the credit
If your using twitter for a blog or business; give people NEW reasons to work with you or read your content.
People are smart; You don’t need to remind them 117 times that you have a blog;
If you do ~ They will tell 117 people that you’re a twitter idiot!

Every day, first thing in the morning you might like to share a few of your favorite new websites Or directly ask some people how they are doing today. Be Real. My following has been growing with quality people who are now becoming quality friends and I am creating these new friendships with folks who are into many different aspects of life, which is great for learning about a city, the people, clients and a whole host of new industries.

All the benefits that I’ve seen over this past year have not come by using twitter for a few minutes a day, but you don’t need to tweet for 5 hours either, Here’s some Twitter tips:

In the morning, Find out whats going on & respond to the conversations.
Tweet some new info; even if it’s just general banter; make sure it’s something worthy to share.
Search twitter for new conversations by ‘searching’ what you would like to talk about.
Answer people that send you Tweets, as promptly as you can, check you messages regularly.

At first glance the value of Twitter might not be so apparent. It can seem like a confusing waste of time and unproductive, but if you “communicate” with it. It’s the most powerful telephone ever.
The investment I made during the past year has returned huge benefits – helping me meet awesome people LOCALLY & GLOBALLY to grow business – So put some time in and have some fun…Be Real!

This was an older original post re-posted … john@socialmedia305.com

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