Tag Archives: hashtags

Twitter users bite back: The #Bashtag.

This is actually a great story for brands and marketers to take into account when making the decision to launch a twitter campaign, we know that in the beginning brands that took advantage of the twitter platform were highly rewarded and with-out asking, created brand ambassadors that would spread the word and create events supporting the brand, the reason being, the brand was one of them.

McDonald’s took out a sponsored #Hashtag and twitter users beat them up so bad, they had it removed with-in two hours …

In today’s marketing environment and through the use of social media, brands are using the platforms, however, they are not one of them anymore.

You see twitter is a platform that starts locally, it is completely based on actual conversations and relationships. For a brand such as McDonald’s or Walgreen’s to purchase ‘Hashtag‘ time and promote their brand to those that aren’t following them is like attending a party that you know you were not invited to too!

Today’s national and powerful brands are about to learn a very powerful lesson, the #Bashtag. (cc. @kashhill | Kashmir Hill at Forbes)

McDonald’s paid hashtag marketing efforts lasted two hours, Walgreen’s didn’t have to much luck either, but it wasn’t as bad as what we saw this week with the #McDstories & #MeettheFarmers

Very simply put, followers become friends and friends fight for their own. The #meetthefarmers hashtag was hijacked to a degree, with some farmers like @MassaOrganics condeming McDonalds.

I would recommend, as always, join the conversation, not push the information, this will result in true fans, followers and friends. It is in this manner that the major brands will find the performance they expect on the twitter platform.

Original article:

When Twitter bites back: Hashtag hijacking trending among disgruntled tweeters.

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The Key for me, Thank you!.

So this is simply what I did, If you’d like to know:

On a daily basis, I search Twitter for people speaking about local things and follow them. Every day at regular intervals throughout the day I tweeted my thoughts and plans.

I found the best way to search for people is by using just one word; So I started using “publix” then I used “dadeland” This way I could be sure that 80% of my search results were located “someplace” in Florida.

So, on a daily basis I searched twitter using those keywords and many more that are similar, once I found people that ‘looked’ interesting I followed them. I tried to stay smart & funny, OK… maybe at-least “witty” and then they might follow me back. That is how I grew a relevant and valuable following; located in Miami; And they are very cool &b highly educated. Once you have a follower, then two, then three, etc, etc.

You’ll need to NOT annoy them, Just like anyone else in Real-Time; it’s very important to remember that they are REAL people; with goals and a schedule; They are not some techie that hasn’t left the house in a year, even he deserves some marketing respect. You have the opportunity to text message (tweet) with some of the coolest and smartest people in the world ~ So you need to stay cool too!

Otherwise they will unfollow (forget) you & tell a few people why, so whether you are just chatting about the local sports team or you’re looking for customers and clients; be REAL and stay relevant with-out saying the same thing all day, Here’s a few ideas to guide you:

Tweet something funny or informational that you think of yourself ~ Obviously!
Tweet a link to something funny or informational that you found
Tweet a link to something funny or informational that someone else created and give them the credit
If your using twitter for a blog or business; give people NEW reasons to work with you or read your content.
People are smart; You don’t need to remind them 117 times that you have a blog;
If you do ~ They will tell 117 people that you’re a twitter idiot!

Every day, first thing in the morning you might like to share a few of your favorite new websites Or directly ask some people how they are doing today. Be Real. My following has been growing with quality people who are now becoming quality friends and I am creating these new friendships with folks who are into many different aspects of life, which is great for learning about a city, the people, clients and a whole host of new industries.

All the benefits that I’ve seen over this past year have not come by using twitter for a few minutes a day, but you don’t need to tweet for 5 hours either, Here’s some Twitter tips:

In the morning, Find out whats going on & respond to the conversations.
Tweet some new info; even if it’s just general banter; make sure it’s something worthy to share.
Search twitter for new conversations by ‘searching’ what you would like to talk about.
Answer people that send you Tweets, as promptly as you can, check you messages regularly.

At first glance the value of Twitter might not be so apparent. It can seem like a confusing waste of time and unproductive, but if you “communicate” with it. It’s the most powerful telephone ever.
The investment I made during the past year has returned huge benefits – helping me meet awesome people LOCALLY & GLOBALLY to grow business – So put some time in and have some fun…Be Real!

This was an older original post re-posted … john@socialmedia305.com

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