Promoted Tweets on the Twitter Platform

“An email from Twitter sales to prospective advertisers today revealed what brands have been paying for followers on the platform.

The memo included cost-per-follower (CPF) rates for Promoted Accounts and cost-per-engagement (CPE) for Promoted Tweets.

The CPF runs between $2.50 and $4, while the listed CPE rates come in from $0.75 to $2.50. For CPE, ‘engagement’ refers to clicks, favorites, retweets and ‘@Replies.”

We’ll post more information as it comes …

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